CAJ | 학술논문

电视传媒是当代影响力巨大的第一强势媒体,也是农民工接触和使用的＂第一媒介＂,但是目前电视媒体不仅对农民工的关注度严重不够,而且不无偏颇地把农民工的形象构建为刻板的、无力无助的弱势群体。这种媒介呈现扩大了城乡二元对立的矛盾,阻碍了农民工融入城市文化的步伐,电视媒体应该肩负社会责任和体现人文关怀,开辟更多的农民工频道或栏目,全方位地服务于农民工群体;而且政府有关部门应组织社会力量,注重对农民工电视媒介素养的培养,鼓励他们积极参与电视媒介文化实践,以促进其综合素质的养成,帮助他们完成角色转换、文化认同和文化融入。
전시전매시당대영향력거대적제일강세매체,야시농민공접촉화사용적＂제일매개＂,단시목전전시매체불부대농민공적관주도엄중불구,이차불무편파지파농민공적형상구건위각판적、무력무조적약세군체。저충매개정현확대료성향이원대립적모순,조애료농민공융입성시문화적보벌,전시매체응해견부사회책임화체현인문관부,개벽경다적농민공빈도혹란목,전방위지복무우농민공군체;이차정부유관부문응조직사회역량,주중대농민공전시매개소양적배양,고려타문적겁삼여전시매개문화실천,이촉진기종합소질적양성,방조타문완성각색전환、문화인동화문화융입。
As the most powerful media in contemporary society,TV media serves as the first choice among the migrant workers.However,present television programs not only lack serious concerns about migrant workers,but also feature serious deviations in the shaping of the realistic images of the migrant workers.Their most popular stereotype portrayed in these programs is a powerless,helpless and vulnerable group.This type of presentation intensifies the binary contradictions between the rural and the urban and impeded the integration progress of migrant workers into the urban cultures.TV media should manifest the social responsibility to establish more channels or programs for migrant workers and to provide a full range of services to them.The relevant government departments should organize social forces to pay more attention to the development of the TV media literacy of migrant workers,to encourage them to actively participate in the television media cultural practices,and to promote their overall qualities,to help them in the completion of the social role conversion,and to formulate cultural identity and cultural integration.