CAJ | 학술논문

考虑潜在突发危机对市场需求的双向影响,提出了突发危机依赖需求并特别关注到了伴随突出危机可能出现的负需求现象,供应链双方根据对突发危机和市场相关信息的收集、分析与共享,形成对突发危机随机性以及需求的危机依赖性的共同信念.以此为基础构建报童背景下的分析模型,探讨了双方的博弈过程,揭示了潜在突发危机对供应链成员的事前决策与博弈均衡结果的影响.此外,通过数值分析说明了所构建的模型的应用,并证实讨论了潜在突发危机的随机特征的影响.
고필잠재돌발위궤대시장수구적쌍향영향,제출료돌발위궤의뢰수구병특별관주도료반수돌출위궤가능출현적부수구현상,공응련쌍방근거대돌발위궤화시장상관신식적수집、분석여공향,형성대돌발위궤수궤성이급수구적위궤의뢰성적공동신념.이차위기출구건보동배경하적분석모형,탐토료쌍방적박혁과정,게시료잠재돌발위궤대공응련성원적사전결책여박혁균형결과적영향.차외,통과수치분석설명료소구건적모형적응용,병증실토론료잠재돌발위궤적수궤특정적영향.
The paper takes the bidirectional impact of the potential disruption in the selling season on market demand into account by introducing so-called disruption-dependent demand.The possible negative demand associated with disruption is particularly concerned.Based on the formulation for the disruptiondependent demand,an analytical model is proposed to study the Stackelberg game process between single supplier and single retailer（newsvendor）,then how the stochastic characteristics of disruption,as well as the sensitivity of demand to disruption,affect the decision-makings are further investigated.Additionally, a numerical analysis is provided to show the application of the model.