CAJ | 학술논문

从出版学的角度探讨武陵民族文化资源的开发对武陵民族文化的有效传播具有十分重要的意义。武陵民族文化出版资源开发面临着良好的机遇和严峻的挑战。从武陵民族文化资源出版开发的现状与前景看,必须以市场为导向,优化资源配置;立足于民族特色,形成特色品牌,瞄准国内外市场需求;社会效益第一,经济效益与社会效益相结合;强化编辑创新能力,经典文化与时尚出版相结合;产学研并举,形成完整的产业链。
종출판학적각도탐토무릉민족문화자원적개발대무릉민족문화적유효전파구유십분중요적의의。무릉민족문화출판자원개발면림착량호적궤우화엄준적도전。종무릉민족문화자원출판개발적현상여전경간,필수이시장위도향,우화자원배치;립족우민족특색,형성특색품패,묘준국내외시장수구;사회효익제일,경제효익여사회효익상결합;강화편집창신능력,경전문화여시상출판상결합;산학연병거,형성완정적산업련。
It is of primary importance and value to probe into the Wuling Minority cultural treasure from the perspective of the publishing science, which plays a significant role in the cultural communication of Wuling Minority. Confronted with precious opportunities and rigorous challenge, the publishing prospect of the Wuling Minority culture is advisable to take the market as the guidance and optimize the allocation of resources. Deeply rooted in the distinct ethnic characteristics, the publishing of Wuling Minority had better to cultivate its marked brand, and be tailored for the domestic as well as the foreign target market. Given priority to the social efficiency, it is noticeable to strike an equilibrium between the economic effectiveness and the societal well-being. Highlighting the innovation and creativity of the publishina and editina, the intearation of the classical culture with the undated publishing is also appreciated.