出版科学
齣版科學
출판과학
2012年
3期
56~58
,共null页
出版集团化 物流新格局 实施路径
齣版集糰化 物流新格跼 實施路徑
출판집단화 물류신격국 실시로경
Publishing group New pattern of logistics Implemention paths
出版物发行业＂十二五＂规划描绘了出版物流建设的新目标新格局,但如何推动战略落地至关重要。在国家致力打造大型出版发行企业集团的趋势下,以大型出版企业集团为主体,呼应国家规划布局,担当具体建设重任,形成长期商业模式,不失为重构出版物流新格局的有效路径。
齣版物髮行業＂十二五＂規劃描繪瞭齣版物流建設的新目標新格跼,但如何推動戰略落地至關重要。在國傢緻力打造大型齣版髮行企業集糰的趨勢下,以大型齣版企業集糰為主體,呼應國傢規劃佈跼,擔噹具體建設重任,形成長期商業模式,不失為重構齣版物流新格跼的有效路徑。
출판물발행업＂십이오＂규화묘회료출판물류건설적신목표신격국,단여하추동전략락지지관중요。재국가치력타조대형출판발행기업집단적추세하,이대형출판기업집단위주체,호응국가규화포국,담당구체건설중임,형성장기상업모식,불실위중구출판물류신격국적유효로경。
The ＂Twelfth Five-year-plan＂ outline of press publication not only describes the new direction and pattern of publication logistics construction, but also brings its strategy execution and implementation into question. To rebuild the new pattern of publication logistics, the publishing groups, which have been regarded as the heavyweight players in the industry, will be in concert with the planning and burdened with the construction task, and explore a long-term viable business model under the trend of forging flagship press and media groups as described in the outline.
