CAJ | 학술논문

提出基于卖家期望收益且满足激励相容的激励支付计算模型。在模型中,通过让卖家对提交好评和差评的买家分别给予合理的支付,提高了评价提交率;同时引进风险承受系数防止恶意差评,提高了评价准确率。
제출기우매가기망수익차만족격려상용적격려지부계산모형。재모형중,통과양매가대제교호평화차평적매가분별급여합리적지부,제고료평개제교솔;동시인진풍험승수계수방지악의차평,제고료평개준학솔。
This paper proposes an incentive payment model based on the seller expected revenue and incentive compatibili- ty. With incenting sellers to pay to buyers who submit positive or negative feedbacks, it helps to raise the submitting ratio. At the same time, it can prevent maliciously negative feedbacks and improve the precision ratio of feedbacks by introducing a proper value of risk factor.