基于利益相关者理论的卷烟品牌营销渠道控制力研究
기우이익상관자이론적권연품패영소거도공제력연구
The Study on Cigarette Brand Marketing Channel Control Based on the Stakeholder Theory
  • 国家社科期刊
    科技和产业 과기화산업
    SCIENCE TECHNOLOGY AND INDUSTRIAL
    2012年 5期 27~31 ,共null页

    任传鹏 彭品志 丁日佳

    임전붕 팽품지 정일가

    利益相关者 烟草专卖管理 差级利益分配 渠道控制力 利益相關者 煙草專賣管理 差級利益分配 渠道控製力
    이익상관자 연초전매관리 차급이익분배 거도공제력
    stakeholders, tobacco monopoly administration , poor level distribution of interests , channel control
    本文基于利益相关者理论,深入分析我国卷烟营销渠道中的问题,并从增值客户和加强卷烟销售专卖管理两个方面,提出了增强烟草公司卷烟营销渠道控制力的建议。
    본문기우이익상관자이론,심입분석아국권연영소거도중적문제,병종증치객호화가강권연소수전매관리량개방면,제출료증강연초공사권연영소거도공제력적건의。
    Based on the stakeholder theory, this paper first i＇n-depth analyses the problems in the cigarette distribution channel. And then, this pa- per proposes Suggestions to the tobacco companies to enhance the cigarette sales channel control, which mainly involve the improving companies＇s value and strengthening the cigarette sales monopoly administration.
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