企业经济
企業經濟
기업경제
Enterprise Economy
2012年
5期
141~144
,共null页
低碳经济 旅行社 发展方式 转型升级
低碳經濟 旅行社 髮展方式 轉型升級
저탄경제 여행사 발전방식 전형승급
low-carbon economy;travel agency;development pattern;transformation and upgrade
低碳经济的倡导和推行为旅行社的发展转型和创新带来新的机遇,然而其传统发展方式中存在着社会责任和道德感缺失、缺少对游客环保意识的教育引导、忽视低碳消费市场研究、节能减排技术应用不足以及相关政策保障力度不够等问题,这些都严重制约了旅行社在新一轮的发展。因此,旅行社应积极转变经营管理理念、转变产品开发模式、转变服务和宣传重点、转变业务运作流程、应用低碳环保技术和寻求政策和行业支持,以实现发展方式的转型升级。
低碳經濟的倡導和推行為旅行社的髮展轉型和創新帶來新的機遇,然而其傳統髮展方式中存在著社會責任和道德感缺失、缺少對遊客環保意識的教育引導、忽視低碳消費市場研究、節能減排技術應用不足以及相關政策保障力度不夠等問題,這些都嚴重製約瞭旅行社在新一輪的髮展。因此,旅行社應積極轉變經營管理理唸、轉變產品開髮模式、轉變服務和宣傳重點、轉變業務運作流程、應用低碳環保技術和尋求政策和行業支持,以實現髮展方式的轉型升級。
저탄경제적창도화추행위여행사적발전전형화창신대래신적궤우,연이기전통발전방식중존재착사회책임화도덕감결실、결소대유객배보의식적교육인도、홀시저탄소비시장연구、절능감배기술응용불족이급상관정책보장력도불구등문제,저사도엄중제약료여행사재신일륜적발전。인차,여행사응적겁전변경영관리이념、전변산품개발모식、전변복무화선전중점、전변업무운작류정、응용저탄배보기술화심구정책화행업지지,이실현발전방식적전형승급。
The advocacy and implementation of low-carbon economy bring about new opportunities for the travel agency’s development transformation and innovation.However,there are many problems in the traditional development pattern,such as deficient social responsibility and moral sense,insufficient educating and guiding the consciousness of tourist environment protection,ignoring the research on low-carbon market consumption,insufficient technological application of energy-saving and emission-reduction,and weak relevant policy guarantee,which seriously restrict the new round of development.Therefore,ravel agency should actively change operation and management idea,change the product development pattern,change the service and marketing emphasis,change the business operation processes,apply low-carbon and environmental protection technology,and seek policy and industry support in the hope of realizing the transformation and upgrade of development pattern.
