经济问题
經濟問題
경제문제
On Economic Problems
2012年
6期
61~62
,共null页
顾客知识 顾客知识管理 顾客关系 企业绩效
顧客知識 顧客知識管理 顧客關繫 企業績效
고객지식 고객지식관리 고객관계 기업적효
＇ customer knowledge ; customer knowledge management; customer relationship ; performance
作为保持企业竞争优势的重要资源，顾客知识正日益受到关注。针对国内外顾客知识管理的研究现状进行了分析，总结了当前研究的热点和主要问题，分析了现有研究的不足，并对今后的研究方向进行了展望。
作為保持企業競爭優勢的重要資源，顧客知識正日益受到關註。針對國內外顧客知識管理的研究現狀進行瞭分析，總結瞭噹前研究的熱點和主要問題，分析瞭現有研究的不足，併對今後的研究方嚮進行瞭展望。
작위보지기업경쟁우세적중요자원，고객지식정일익수도관주。침대국내외고객지식관리적연구현상진행료분석，총결료당전연구적열점화주요문제，분석료현유연구적불족，병대금후적연구방향진행료전망。
As an important resource for all businesses to maintain competitive advantage, custome r knowledge receives more and more attention. This article analyzes domestic and international research papers on customer knowledge management in recent years, gives a comprehensive view of what customer knowledge management is, antecedents, and its likely consequences. We identify the problems that were neglected and give instruction for fu- ture research.
