CAJ | 학술논문

基于主导零售商市场势力的纵向限制研究已经引起国内外学者越来越多的重视，一些已取得市场主导权的大型零售商所采取的多种纵向限制能带来何种社会福利，已经成为社会关注的焦点。本文首先对国内外学者的相关理论研究进行了综述，并构建模型分析了纵向限制的福利效应。结合实际对武汉市零售企业收取“进场费”的情况进行了深入调查，并提出了相应的规制措施。
기우주도령수상시장세력적종향한제연구이경인기국내외학자월래월다적중시，일사이취득시장주도권적대형령수상소채취적다충종향한제능대래하충사회복리，이경성위사회관주적초점。본문수선대국내외학자적상관이론연구진행료종술，병구건모형분석료종향한제적복리효응。결합실제대무한시령수기업수취“진장비”적정황진행료심입조사，병제출료상응적규제조시。
The vertical restrictions research based on the efforts of dominant retailers has drawn more and more attention of the scholars all of the world. What kind of social welfare can be brought by the Varity of vertical restrictions done by the dominant retailers has been the social focus. The article, firstly, make a comprehensive statement about the relative theories advocated by the domestic and foreign scholars, while constructs a model to analyze the effects of welfare from vertical restrictions. Related to the actual facts in Wuhan City, the essay performed an em pirical study. This article performed an empirical analysis from thefollowing point of view, that is, the relationship between its strong counterweight and low wholesale price on dominant retailer with strong market power. By con structing the model and analyze the conclusions drawn： due to the increase of dominant retailer counterweight, it will result in the edge of the retailer to accept the wholesale price increases, dominant retailer to accept the whole sale price lower. This is because, when dominant retailer acquire lower wholesale price from the manufacturer by its counterweight, the profits of the manufacturer decrease. In order to compensate for loss of profits, the manufac turer will increase the wholesale price to the edge of the retailers. Thus dominant retailer can provide consumers for discounts, but its profit loss borne by the supplier and the edge of the retailer. This study has important implications for consumers, governments and search and investment for the retail enterprise charge ＂slotting allowances＂ largescale retail enterprises such as WalMart, Carrefour, the Hundred achieved a great deal of firsthand information and after indepth analysis posed. The research found outseveral problems, when the supplier charged enterprises. The author especially re conduct, surveys more than a dozen Group of companies and so on, and the relevant countermeasures be pro fees by retail business in Wuhan City. The problems mainly in ： the text of contract provided by enterprise fully reflect the strong position of the enterprise, suppliers, especially the small and mediumsized suppliers in a weak position, forced to accept in a certain extent The charges are still a certain degree of arbitrariness. At present, there have more nomenclature of merchandise slotting allowances charged by retailers, and the standard charged by enterprises themselves, resulting in arbitrary Compared to the past years, charges are overall upward trend. Some retailers make use of the advantages of sale terminals, in the transaction process, increase the complicated closing process, to extend the account period, set inequality terms in certain contracts. Confusion in the accounts management. Some fees and charges accounted for, some are not accounted for, this are seriously violated the financial discipline, providing possible for criminal. In order to regulate the commercial retail enterprises charges, this paper put forward that we should be scientific deter mine the retailer＇s market power, and take effective regulatory measures. After indepth analysis the situation of re tailers charge ＂slotting fees＂, the author put forward fiveappropriate regulatory measures： implement the ＂sunshine approach works＂, provide an efficient and convenient ＂green channel＂ approach for the famous industrial and agri cultural products ; study the new operating model to enhance the market competitiveness of the commercial retail en terprises; deepen the building of integrityand strengthen the daily supervision; play the role of industry associa tions; establish a sound operational coordination mechanisms between industry and commerce, agriculture and com merce, strengthen the market supply and demand information published, to achieve resources sharing.