CAJ | 학술논문

框架效应是指框架的改变导致个体对同一问题的备择方案产生偏好转变的现象。Tversky和Kahneman的系列研究证实框架效应普遍存在，但是随着研究的深入，众多研究者发现个体特征会影响框架效应的稳定性，这些个体特征主要包括人格、认知能力、认知风格、年龄和性别等。我们将来应该进一步从认知和情绪的角度，全面研究框架效应个体差异的心理机制，构建动态、综合的框架效应理论模型。
광가효응시지광가적개변도치개체대동일문제적비택방안산생편호전변적현상。Tversky화Kahneman적계렬연구증실광가효응보편존재，단시수착연구적심입，음다연구자발현개체특정회영향광가효응적은정성，저사개체특정주요포괄인격、인지능력、인지풍격、년령화성별등。아문장래응해진일보종인지화정서적각도，전면연구광가효응개체차이적심리궤제，구건동태、종합적광가효응이론모형。
Framing effect is a phenomenon that an individual has different preference to the alternative programs on the same issue due to different frames. A series of research, conducted by Tversky and Kahneman, confirmed the prevalence of the framing effect. However, with further study, many researchers have found that individual characteristics, mainly including personality, cognitive ability, cognitive style, age, gender and so on, have an impact on the stability of the framing effect. In the future, to explain the individual difference of the framing effect better, a dynamic, integrated model needs to be developed, in which the cognition and emotion are considered together.