CAJ | 학술논문

本文采用定量分析和定性分析相结合的研究方法，对河北省南部乡村居民的媒介使用情况进行了实证研究。研究显示，电视是农村居民使用频度最高的大众媒介，居民使用电视的首要目的是为了娱乐、消遣时间，因此电视剧、功画片等类节目收视率最高。他们对电视新闻的关注度较低，不关注的原因是媒介上传播的新闻距离自己的生活非常遥远，跟自己无关。使用率居第二的是互联网，居民安装宽带的目的首先是基于实用性：学习或寻找赚钱门路；其次是娱乐、社交。在调查的地区，传统的报纸、杂志、广播已经退出人们的生活，对村民生活没有任何影响。鉴于农村在现代化过程中的日益“去集体化”和“原子化”，笔者建议在乡村引进参与式传播，发展草根媒介促进乡村社区建设。
본문채용정량분석화정성분석상결합적연구방법，대하북성남부향촌거민적매개사용정황진행료실증연구。연구현시，전시시농촌거민사용빈도최고적대음매개，거민사용전시적수요목적시위료오악、소견시간，인차전시극、공화편등류절목수시솔최고。타문대전시신문적관주도교저，불관주적원인시매개상전파적신문거리자기적생활비상요원，근자기무관。사용솔거제이적시호련망，거민안장관대적목적수선시기우실용성：학습혹심조잠전문로；기차시오악、사교。재조사적지구，전통적보지、잡지、엄파이경퇴출인문적생활，대촌민생활몰유임하영향。감우농촌재현대화과정중적일익“거집체화”화“원자화”，필자건의재향촌인진삼여식전파，발전초근매개촉진향촌사구건설。
With qualitative and quantitative methods, this paper makes an empirical study on rural residents＇ use of media in a village located in the south of Hebei province. It finds that television is ranked the number one. Rural residents watch television primarily for entertainment and recreation, and the most favored programs are TV series, cartoon pro- grams, etc. However, they pay less attention to television news since it seems quite far away from their lives. The Internet is ranked the number two. The rural residents who install the broadband are firstly to learn or find a way of making money and secondly to seek entertainment and social life. In that village, traditional media such as newspaper, magazine and ra- dio have basically disappeared. Given ＂de-collectivization＂ and ＂atomization＂ in the process of modernization in rural ar- eas, this paper recommends that participatory communication can be introduced and grass-root media can help promote the community construction in rural areas.