河北法学
河北法學
하북법학
Hebei Law Science
2012年
6期
77~88
,共null页
驰名商标 制度异化 价值目标
馳名商標 製度異化 價值目標
치명상표 제도이화 개치목표
famous trademark ; alienation of system ; value target
驰名商标保护的价值目标，随其保护范围和保护标准的演进，历经了消费者中心主义和商标权人中心主义，但至善至美的价值目标应是商标私权与社会公共利益的精妙均衡与和谐。我国驰名商标保护过度关怀商标权而忽视社会公共利益，从而导致了世所罕见的认定异化一立法异化一司法异化的进路，认定方式异化为主动、批量、集中认定，认定效力异化为全域长期有效，认定标准异化为好声誉、高质量、大销量，保护范围异化为全类一统保护。要彻底实现我国驰名商标保护的理性回归，必须深植其价值目标之“根”，培育其价值理念之“土”；重塑其事后终极救济性、被动、个案认定的即时有效性的运行机制；建立驰名商标反淡化制度；优化制度环境，规制认定自由裁量；规范企业对驰名商标的使用。
馳名商標保護的價值目標，隨其保護範圍和保護標準的縯進，歷經瞭消費者中心主義和商標權人中心主義，但至善至美的價值目標應是商標私權與社會公共利益的精妙均衡與和諧。我國馳名商標保護過度關懷商標權而忽視社會公共利益，從而導緻瞭世所罕見的認定異化一立法異化一司法異化的進路，認定方式異化為主動、批量、集中認定，認定效力異化為全域長期有效，認定標準異化為好聲譽、高質量、大銷量，保護範圍異化為全類一統保護。要徹底實現我國馳名商標保護的理性迴歸，必鬚深植其價值目標之“根”，培育其價值理唸之“土”；重塑其事後終極救濟性、被動、箇案認定的即時有效性的運行機製；建立馳名商標反淡化製度；優化製度環境，規製認定自由裁量；規範企業對馳名商標的使用。
치명상표보호적개치목표，수기보호범위화보호표준적연진，력경료소비자중심주의화상표권인중심주의，단지선지미적개치목표응시상표사권여사회공공이익적정묘균형여화해。아국치명상표보호과도관부상표권이홀시사회공공이익，종이도치료세소한견적인정이화일입법이화일사법이화적진로，인정방식이화위주동、비량、집중인정，인정효력이화위전역장기유효，인정표준이화위호성예、고질량、대소량，보호범위이화위전류일통보호。요철저실현아국치명상표보호적이성회귀，필수심식기개치목표지“근”，배육기개치이념지“토”；중소기사후종겁구제성、피동、개안인정적즉시유효성적운행궤제；건립치명상표반담화제도；우화제도배경，규제인정자유재량；규범기업대치명상표적사용。
With the evolution of scope and standard of famous trademark＇ s protection, the value target of famous trademark has experienced the change from consumer-centered to right holder-centered. But the perfect value target of trademark should be the exquisite and delicate balance and harmony between private right and social public interest. The protection of famous trademark in China has been given excessive concern to trademark right rather than social public interest which had led to a scarce way of evolution ： recognizing alienation-legislative alienation-judicial alienation. The alienation of recognizing method appears to be initiative, batch and centralized; the effectiveness of recognizing has become country- round and long term; the standard of recognizing has aliened to be good credit, high quality and large sum of selling and the scope of protection has extended to the whole category of the commodities. To realize the rational regression of the protection of famous trademark in China, we should plant the ＂root＂ of its value target and foster the ＂soil＂ of its value idea; reconstruct the mechanism of its afterward remedy, passive and individual recognition as well as timely and effective running mechanism. Meanwhile, we should also establish the anti-dilution system of famous trademark, optimize the environment of system, regulate and recognize discretionary of trademark and standardize the use of famous trademark.
