CAJ | 학술논문

动漫不仅仅是一种娱乐形式，更重要的是它反映社会生活、反映文化思想，是文化传播的重要载体，是一．种超现实的文化传递。勿庸置疑，动漫产业已成为文化创意的朝阳产业，直接影响着未来文化的传播力与影响力。动漫产业策划主题方向乃至产品服务，与社会受众如何实现有效对接，是提高其影响力和市场占有率的关键所在。
동만불부부시일충오악형식，경중요적시타반영사회생활、반영문화사상，시문화전파적중요재체，시일．충초현실적문화전체。물용치의，동만산업이성위문화창의적조양산업，직접영향착미래문화적전파력여영향력。동만산업책화주제방향내지산품복무，여사회수음여하실현유효대접，시제고기영향력화시장점유솔적관건소재。
Animation is both an entertainment and an approach to reflect social life and spread cul- tures. As a sunshine industry, it is directly influential upon the dissemination of the future cultures. So the main theme planning of the animations is committed to the adaptation of the products to the massive audience for market shares with their influences.