价格月刊
價格月刊
개격월간
Prices Monthly
2012年
6期
58~61
,共null页
4Rs理论 饭店营销 “3212”营销模式
4Rs理論 飯店營銷 “3212”營銷模式
4Rs이론 반점영소 “3212”영소모식
4Rs theory hotel marketing ＂3212＂marketing model
在服务经济的迅速发展中,饭店业作为服务业中一个传统而又富有活力的产业既得到了空前发展,又面临着激烈的市场竞争。针对目前我国饭店营销存在的问题及特点,运用4Rs整合营销理论,从饭店业与客户共赢视角构建＂3212＂的饭店整合营销模式,促使饭店业持续发展。
在服務經濟的迅速髮展中,飯店業作為服務業中一箇傳統而又富有活力的產業既得到瞭空前髮展,又麵臨著激烈的市場競爭。針對目前我國飯店營銷存在的問題及特點,運用4Rs整閤營銷理論,從飯店業與客戶共贏視角構建＂3212＂的飯店整閤營銷模式,促使飯店業持續髮展。
재복무경제적신속발전중,반점업작위복무업중일개전통이우부유활력적산업기득도료공전발전,우면림착격렬적시장경쟁。침대목전아국반점영소존재적문제급특점,운용4Rs정합영소이론,종반점업여객호공영시각구건＂3212＂적반점정합영소모식,촉사반점업지속발전。
With the rapid development of service economy,the hotel industry as a traditional and vibrant service industry has also been through an unprecedented development while at the same time faced with fierce market competition.This paper analyzes the feasibility and practical significance of introducing 4Rs theory into hotel marketing aiming at existing problems and characteristics of China＇s hotel marketing and proposes building ＂3212＂ hotel marketing model to explore the integrated strategy of hotel marketing from the win-win perspective of hotel industry and customers.
