CAJ | 학술논문

从信息生成和心理过程两个不同的视角，综合分析了构成视频叠加暗示信息有效性评估的必要环节：主题一态度效果评估、对象／概念一理解效果评估、参数一认知效果评估以及参数一隐蔽性效果评估．系统分析了影响注意效果、感知效果、记忆效果、理解效果、态度效果和隐蔽性效果的因素，并提取量化指标构建了效果评估模型，为PSBVS信息生成及其方案选择提供了科学依据和理论支持．初步的单因素实验验证了方法的合理性．
종신식생성화심리과정량개불동적시각，종합분석료구성시빈첩가암시신식유효성평고적필요배절：주제일태도효과평고、대상／개념일리해효과평고、삼수일인지효과평고이급삼수일은폐성효과평고．계통분석료영향주의효과、감지효과、기억효과、리해효과、태도효과화은폐성효과적인소，병제취양화지표구건료효과평고모형，위PSBVS신식생성급기방안선택제공료과학의거화이론지지．초보적단인소실험험증료방법적합이성．
From aspects of information producing and psychological process, the necessary contents of effec- tiveness evaluation of suggestive information based on video superimposing are concluded： theme-attitude effect evaluation, object/concept-comprehension effect evaluation, parameter-cognition effect evaluation and parameter-covertness effect evaluation. The factors influencing attention, perception, memory, comprehension, attitude and covertness are analyzed systemically, then indexes are formed and effect model is constructed. A specialized theoretical guidance is provided for information producing and scheme selecting in PSBVS. Primary single-factor experiments have validated the reasonability of proposed methods.