CAJ | 학술논문

饭店的选址对其发展具有举足轻重的作用。文章以宁波市37家不同星级、档次的饭店为研究对象,选择顾客需求、同行竞争、配套设施、酒店消费、酒店规模5个变量,通过建立模型和实证分析,探讨了这些变量对商业城市星级饭店选址的影响,得出了物理性变量对饭店选址的影响明显、定位适合的星级才能实现饭店收益最大化、饭店的服务对象和服务功能必须多样化等结论,试图以此研究为饭店经营投资者提供决策参考以及指导城市饭店业的空间布局。
반점적선지대기발전구유거족경중적작용。문장이저파시37가불동성급、당차적반점위연구대상,선택고객수구、동행경쟁、배투설시、주점소비、주점규모5개변량,통과건립모형화실증분석,탐토료저사변량대상업성시성급반점선지적영향,득출료물이성변량대반점선지적영향명현、정위괄합적성급재능실현반점수익최대화、반점적복무대상화복무공능필수다양화등결론,시도이차연구위반점경영투자자제공결책삼고이급지도성시반점업적공간포국。
The location plays a vital role in the development of hotel. Taking 37 hotels with different star level as research objectives, choosing the five variables of consumer needs, craft competition, supporting facilities, hotel consume and hotel scale, through model construction and empirical analysis, the paper studies the effect of variables on hotel＇ s location. The result shows that the physical variables affect on hotel location obviously, appropriate star makes benefits maximize, the service objectives and function must be diversified. The research tries to offer reference for hotel investment decision-making and spatial location in commercial cities.