成都体育学院学报
成都體育學院學報
성도체육학원학보
Journal of Chengdu Physical Education Institute
2012年
7期
21~25
,共null页
NBA俱乐部 常规赛 球员成本 经营收入 利润最大化
NBA俱樂部 常規賽 毬員成本 經營收入 利潤最大化
NBA구악부 상규새 구원성본 경영수입 리윤최대화
NBA clubs; regular season ; players" cost; operating income; profit maximization
基于利润最大化理论,采用截面数据、时间序列数据和混合数据,对NBA俱乐部的球员成本与经营收入的关系进行回归分析。研究结果显示,NBA球员成本与俱乐部经营收入整体上存在显著的负相关关系,NBA球员成本与俱乐部经营收入呈显著正相关关系的研究假设不成立,NBA球员成本投入已成为影响其俱乐部经营收入的负面因素。
基于利潤最大化理論,採用截麵數據、時間序列數據和混閤數據,對NBA俱樂部的毬員成本與經營收入的關繫進行迴歸分析。研究結果顯示,NBA毬員成本與俱樂部經營收入整體上存在顯著的負相關關繫,NBA毬員成本與俱樂部經營收入呈顯著正相關關繫的研究假設不成立,NBA毬員成本投入已成為影響其俱樂部經營收入的負麵因素。
기우리윤최대화이론,채용절면수거、시간서렬수거화혼합수거,대NBA구악부적구원성본여경영수입적관계진행회귀분석。연구결과현시,NBA구원성본여구악부경영수입정체상존재현저적부상관관계,NBA구원성본여구악부경영수입정현저정상관관계적연구가설불성립,NBA구원성본투입이성위영향기구악부경영수입적부면인소。
Based on the theory of profit maximization, the relation between players' cost and operating income in NBA clubs is analyzed with the regression model by using the cross - sectional data, time series data and pool data. The result shows that there exists a significant negative correlation between players'cost and operating income of NBA clubs, the research hypothesis is not true that there exists a significant positive correlation between players' cost and operating income in NBA clubs, players' cost has already become the negative factor which influences the operating income of clubs.