CAJ | 학술논문

伴随着现代商标功能的转变，对于驰名商标的保护也经历了一个从混淆保护到淡化保护的过程。淡化理论本身既具有法理学基础，又符合商品经济的发展趋势，加上美国和欧盟在这方面立法上的成功经验，所以很多学者都认为，此次修改《中华人民共和国商标法》（以下简称《商标法》）修改中应引入此理论。怛综合分析我国国情及驰名商标认定的现状，《商标法》的宗旨与国家知识产权战略要求，目前引入淡化理论还为时过早，不会起到相应的积极作用。建议此次修改中完善驰名商标特殊保护的重点工作还应是进一步加强混淆保护制度，并在此基础上为今后的淡化理论植入做铺垫。
반수착현대상표공능적전변，대우치명상표적보호야경력료일개종혼효보호도담화보호적과정。담화이론본신기구유법이학기출，우부합상품경제적발전추세，가상미국화구맹재저방면입법상적성공경험，소이흔다학자도인위，차차수개《중화인민공화국상표법》（이하간칭《상표법》）수개중응인입차이론。달종합분석아국국정급치명상표인정적현상，《상표법》적종지여국가지식산권전략요구，목전인입담화이론환위시과조，불회기도상응적적겁작용。건의차차수개중완선치명상표특수보호적중점공작환응시진일보가강혼효보호제도，병재차기출상위금후적담화이론식입주포점。
As the changing of the modern trademark＇s function, the protection of the well-known trademark goes from confu- sion protection to dilution protection. The dilution theory has its own jurisprndenee＇s basis, and suits to the current trend of commodity economy Because of the successful experience of US and EU, many domestic scholars believed that we should implant this theory during the process of revising PRC Trade mark Law. But under the analysis of our nation＇s conditions, the purpose of Trademark Law, the situation of well-known trademark decided, and intellectual property strategy, the author thinks that it＇s too early to implant the dilution theory. It is suggested that the founs on improving well-known trademark should be to strenythen confusion proteetin system, which makes preparatin for the futnre implanting dilution theory.