CAJ | 학술논문

动态能力理论认为．随着企业竞争环境动态性的加剧，企业只有不断整合、构建、重组内外部资源和能力．才能适应快速变化的环境．获取持续竞争优势。近年来，信息和网络技术的广泛应用改变了企业竞争的基础．使得企业间的竞争由个体竞争转变为商业生态系统间的竞争。可将动态能力框架扩展到商业生态系统视域，通过对信息空间的搜寻和过滤．锚定企业创新机遇．决定商业生态系统愿景和本企业战略选择。根据战略选择确定资源需求．选择合作伙伴．构建价值网络．获取互补资源，对企业内外部知识和资源进行配置与共享，并保护本企业资源优势．取得新的竞争优势。商业生态系统进入衰退期后，重新寻找新的创新机遇与合作，通过健康的商业生态系统和不断创新实现企业持续发展。传统出版企业应选择加入商业生态系统，通过互补资源、共享知识与协同效应占据网络核心．确立领导地位，通过动态能力的构建和培育来应对外来种群威胁，获取持续竞争优势。
동태능력이론인위．수착기업경쟁배경동태성적가극，기업지유불단정합、구건、중조내외부자원화능력．재능괄응쾌속변화적배경．획취지속경쟁우세。근년래，신식화망락기술적엄범응용개변료기업경쟁적기출．사득기업간적경쟁유개체경쟁전변위상업생태계통간적경쟁。가장동태능력광가확전도상업생태계통시역，통과대신식공간적수심화과려．묘정기업창신궤우．결정상업생태계통원경화본기업전략선택。근거전략선택학정자원수구．선택합작화반．구건개치망락．획취호보자원，대기업내외부지식화자원진행배치여공향，병보호본기업자원우세．취득신적경쟁우세。상업생태계통진입쇠퇴기후，중신심조신적창신궤우여합작，통과건강적상업생태계통화불단창신실현기업지속발전。전통출판기업응선택가입상업생태계통，통과호보자원、공향지식여협동효응점거망락핵심．학립령도지위，통과동태능력적구건화배육래응대외래충군위협，획취지속경쟁우세。
With the intensification of enterprise competition environment, dynamic competence theory believes that, to adapt to the changing environment, the enterprise needs to integrate, build, and reconfigure internal and external competences to obtain a sustainable competitive advantage. Nowadays, extensive application of information and network technology has changed the foundation of the enterprise competition, and then the enterprises competition changes from the competition among individual enterprises to the competition among business ecosystems. The framework of the dynamic capability can be expanded to the scenario of the business ecosystem. We can identify the demand for resources, select the partners, build the value network, obtain the complementary resources, distribution the internal and external knowledge and resources, share and protect their own advantages of resources and gain the competitive advantages according to the strategic selection. After the business ecosystem entered into the degenerating stage, we should seek for new opportunities of innovation and cooperation and chase for the sustainable development with the help of a healthy business ecosystem and the continual innovation in the light of overdue competition. The traditional publishing enterprises should selectively enter into one or some business ecosystems and share the knowledge and coordination effect to establish their own leading position. And the construction and cultivation of dynamic capabilities is the key for the traditional publishing enterprises to cope with threat brought by external community and gain the sustainable competitive advantages.