台湾研究集刊
檯灣研究集刊
태만연구집간
Taiwan Research Quarterly
2012年
4期
81~87
,共null页
台湾绘本艺术 文体 具象修辞 符号象征 文化创意产业
檯灣繪本藝術 文體 具象脩辭 符號象徵 文化創意產業
태만회본예술 문체 구상수사 부호상정 문화창의산업
Taiwan picture book art, style, figurative rhetoric, symbols, cultural and creative industries
作为一个文学和美术结合的艺术种类,台湾绘本文体具有借助图画进行具象表达的文学修辞手段,其文本通过线条、色彩与语言结合的符号系统和技术手段实现了意义象征,其中的配图文字具有超逸于说明文字的文学功能。自1980年以降,当代台湾绘本艺术已成为一种流行娱乐文化,此种台湾绘本文化现象具有消费文化的特征,是消费社会里适合大众审美心理和现代社会文化传播及市场运营机制的成功创意范例。
作為一箇文學和美術結閤的藝術種類,檯灣繪本文體具有藉助圖畫進行具象錶達的文學脩辭手段,其文本通過線條、色綵與語言結閤的符號繫統和技術手段實現瞭意義象徵,其中的配圖文字具有超逸于說明文字的文學功能。自1980年以降,噹代檯灣繪本藝術已成為一種流行娛樂文化,此種檯灣繪本文化現象具有消費文化的特徵,是消費社會裏適閤大衆審美心理和現代社會文化傳播及市場運營機製的成功創意範例。
작위일개문학화미술결합적예술충류,태만회본문체구유차조도화진행구상표체적문학수사수단,기문본통과선조、색채여어언결합적부호계통화기술수단실현료의의상정,기중적배도문자구유초일우설명문자적문학공능。자1980년이강,당대태만회본예술이성위일충류행오악문화,차충태만회본문화현상구유소비문화적특정,시소비사회리괄합대음심미심리화현대사회문화전파급시장운영궤제적성공창의범례。
As a kind of art through the combination of literature and art, the style of the Taiwan picture books is typical of giving a figurative expression through literary rhetorical devices with the help of pictures. The texts have realized their symbol of significance by using line, symbol system resulting from the combination of color and language and technical means, with map texts free and natural in literary function. Since 1980 the Taiwan contemporary picture book art has become a popular entertain- ment culture. Such phenomenon of picture book culture in Taiwan possesses the characteristics of the consumer culture, which proves to be a successful and creative example in catering for the mass aesthetic psychology in consumer society, the cultural transmission of modem society and the market operation mechanism as well.