CAJ | 학술논문

《南方周末》自1997年起推出的新年献词至今已有十余年历史，其独特的话语形态在当代媒体和读者中颇具影响力。历年的新年献词中包含了一系列由各种主题词构成的词语家族，它们在南周及其新年献词中形成一种独特的话语叙事。这些词语家族在为读者“读懂中国”提供语言文字媒介空间的同时，也分别从身份、内涵与结果三个层面，参与了“想象中国”这一社会集体心理的建构。围绕“中国”形成的叙事话语，也使南周及其新年献词成为当代围绕转型中国展开国家叙事的一部分。
《남방주말》자1997년기추출적신년헌사지금이유십여년역사，기독특적화어형태재당대매체화독자중파구영향력。력년적신년헌사중포함료일계렬유각충주제사구성적사어가족，타문재남주급기신년헌사중형성일충독특적화어서사。저사사어가족재위독자“독동중국”제공어언문자매개공간적동시，야분별종신빈、내함여결과삼개층면，삼여료“상상중국”저일사회집체심리적건구。위요“중국”형성적서사화어，야사남주급기신년헌사성위당대위요전형중국전개국가서사적일부분。
The New Year＇s message, published on the last or first issue of Southern Weekly of every year since 1997, has been through for over ten years. Its special form of discourse is pretty of influence among media and readers. These New Year＇s Messages are found to consist of several subject terms in common forming a series of words families, which com pose a unique discourse narrative in Southern Weekly. On one hand, this unique discourse provides a media sphere of lan guage for readers ＂reading China＂, on the other hand, it also helps to construct a social mental state of ＂imagining China＂ from the aspects of identities, connotation and results. Imagining China as Nationstate consequently makes it a part of contemporary national narrative of China.