CAJ | 학술논문

比较目前我国高校体育场馆几种管理模式的利弊，构建学校经营体育场馆投资与收益函数，运用博弈分析的方法，建立完全信息静态博弈模型和不完全信息静态博弈模型，研究体育场馆管理中各利益主体的最优策略。该模型在学校和外来管理者之间找到纳什均衡和贝叶斯均衡。结果表明：没有一种固定的管理模式适用于所有高校，高校管理体育场馆应针对自身的情况和结合外部条件，选择适合自身特点的模式，以使场馆的设施功能及利用率最大化，实现社会效益和经济效益的双赢。
비교목전아국고교체육장관궤충관리모식적리폐，구건학교경영체육장관투자여수익함수，운용박혁분석적방법，건립완전신식정태박혁모형화불완전신식정태박혁모형，연구체육장관관리중각이익주체적최우책략。해모형재학교화외래관리자지간조도납십균형화패협사균형。결과표명：몰유일충고정적관리모식괄용우소유고교，고교관리체육장관응침대자신적정황화결합외부조건，선택괄합자신특점적모식，이사장관적설시공능급이용솔최대화，실현사회효익화경제효익적쌍영。
By comparing the advantages and disadvantages of the management modes of sports venues in Chinese universities, the paper constructs the functions of investment and benefit for universities to operate sports venues. It establishes complete static game mode and incomplete static game mode according to game theory to research the prime strategies for various stakeholders in the management of sports venues. This mode enables the operators to find Nash and Bayesian balance between universities and external managers. The research results shows that there is no fixed mode good for all schools, so universities should choose the one suitable to their own situation so as to maximize the use of such venues and achieve win -win both in social and economic benefits.