CAJ | 학술논문

大型体育赛事的流动性、短期性,知识产权的时间性、地域性、复杂性,致使其特许商品知识产权创造、运用与管理复杂化。经SWOT模型分析,由威胁、劣势、机会和优势等因素组合决定其战略管理模式。提出加强大型体育赛事特许商品知识产权创造环节管理：第一,选择合适的商标注册方式;第二,确保获得特许商品著作权,分清不同国家自动获得、注册登记等著作权取得原则,结合登记备案以确认权属与固定初始证据;第三,以吉祥物保护为例,分析以著作权、特殊标志、商标、专利等多种形式保护其知识产权。
대형체육새사적류동성、단기성,지식산권적시간성、지역성、복잡성,치사기특허상품지식산권창조、운용여관리복잡화。경SWOT모형분석,유위협、열세、궤회화우세등인소조합결정기전략관리모식。제출가강대형체육새사특허상품지식산권창조배절관리：제일,선택합괄적상표주책방식;제이,학보획득특허상품저작권,분청불동국가자동획득、주책등기등저작권취득원칙,결합등기비안이학인권속여고정초시증거;제삼,이길상물보호위례,분석이저작권、특수표지、상표、전리등다충형식보호기지식산권。
The complexity of creation, utilization and management of licensed products of major sports events comes from the mobility, short-termism of major sports events, the timeliness, regional features and complicated- ness of intellectual property rights. SWOT analysis showed that strengths, weaknesses, opportunities and threats de- cided on the strategic management mode. Therefore, the process of creation of licensed products intellectual proper- ty management should be strengthened on the first hand. There should be proper trademark registration accesses. Copy right should be ensured and automatic obtainment and registration of copy right of different countries should he clarified with registration record. In this paper, the protection of intellectual property rights of licensed products of major sports events was analyzed from protection of copy right, special mark, trademark, and patent right etc.