CAJ | 학술논문

采用问卷调查法和访谈法对10个省（市）173名老年体育彩民的购彩心理和行为特征进行调查研究,并与2 350名非老年彩民的购彩心理与行为进行对比。结果显示：（1）老年彩民月购彩金额占月收入之比显著高于非老年彩民;老年彩民以购买乐透型和高频彩票为主,购买竞猜型比例较少;（2）老年彩民购彩动机主要为增加社会交往、丰富业余生活等,经常购买某一玩法的主要原因是简单易懂,而绝大部分家人默许或赞同老年彩民参与购彩;（3）老年彩民的购彩认知显著高于非老年彩民,比较认可彩票的休闲娱乐性和公益性,不太认可彩票的经济投资性;（4）老年彩民各方面的满意度均略高于非老年彩民,但其体育彩票设计、销售点和管理部门满意度得分仍有待提升。
채용문권조사법화방담법대10개성（시）173명노년체육채민적구채심리화행위특정진행조사연구,병여2 350명비노년채민적구채심리여행위진행대비。결과현시：（1）노년채민월구채금액점월수입지비현저고우비노년채민;노년채민이구매악투형화고빈채표위주,구매경시형비례교소;（2）노년채민구채동궤주요위증가사회교왕、봉부업여생활등,경상구매모일완법적주요원인시간단역동,이절대부분가인묵허혹찬동노년채민삼여구채;（3）노년채민적구채인지현저고우비노년채민,비교인가채표적휴한오악성화공익성,불태인가채표적경제투자성;（4）노년채민각방면적만의도균략고우비노년채민,단기체육채표설계、소수점화관리부문만의도득분잉유대제승。
The psychological and behavioral characteristics of 173 elderly sports lottery buyers in ten provinces or cities were compared with those of 2359 younger buyers. It could be seen that the elderly buyers spent more on sports lottery than the younger buyers. They preferred to buy lotto-type, hlgh-frequency lottery. They bought lottery for more communication with others and to kill time. Their family usually supported their lottery buying. They did not like to buy lottery for investment. Instead, they bought for entertainment and public welfare. They were generally more satisfied with the lottery issuing than the younger buyers. However, they were not much satisfied with the design, lottery selling stores and managing departments.