CAJ | 학술논문

顾客之间不一致的个体特征可能导致不同顾客对同一产品的感性评分之间存在显著的变差,从而很可能存在部分顾客对产品的感性很不满意。针对该问题,在感性设计过程中考虑顾客群体的异质性,引入质量工程中的一种稳健性设计方法来设计感性产品,不仅使该产品大体上符合顾客群体的感性意象,而且使不同顾客对同一产品的感性反应的波动降到最小乃至消除。具体步骤为：首先,提出＂感性距离＂的概念,用以量化产品的感性质量;然后,将产品的各项感性参数作为控制因子,将顾客之间不一致的个体特征视为噪声因子,将感性距离作为响应变量,应用单一表进行响应建模的方法,求得产品感性参数的稳健设置。以手机的感性设计为例,对上述方法进行了实际应用。
고객지간불일치적개체특정가능도치불동고객대동일산품적감성평분지간존재현저적변차,종이흔가능존재부분고객대산품적감성흔불만의。침대해문제,재감성설계과정중고필고객군체적이질성,인입질량공정중적일충은건성설계방법래설계감성산품,불부사해산품대체상부합고객군체적감성의상,이차사불동고객대동일산품적감성반응적파동강도최소내지소제。구체보취위：수선,제출＂감성거리＂적개념,용이양화산품적감성질량;연후,장산품적각항감성삼수작위공제인자,장고객지간불일치적개체특정시위조성인자,장감성거리작위향응변량,응용단일표진행향응건모적방법,구득산품감성삼수적은건설치。이수궤적감성설계위례,대상술방법진행료실제응용。
Today,product market is characterized by individualization.However,individualization may results in significant variances in Kansei evaluation for a product.In other words,although most of the customers may be satisfied for a product in the sense of Kansei characteristics,but some of them are not.To solve this problem,in considering the heterogeneity in customer group,robust design methodology in quality engineering is introduced to Kansei product design in this paper.Kansei distance is defined to quantitatively measure the Kansei quality.Then,by treating the Kansei parameters of the product as control factors,the highly individualized characteristics among customers as noises,and the Kansei distance as response variables,a robust design model based on single array is proposed.It shows that,by this method,customer group＇s mental image can be satisfied and the fluctuation of Kansei reactions among different customers can be reduced as much as possible.A Kansei design case for a mobile profile is used to illustrate and validate the proposed method.