CAJ | 학술논문

从复杂适应系统（CAS）理论角度认知我国出版企业成长的路径选择行为模式,提出出版企业成长的自主发展型、动态模仿型和创新涌现型3种路径选择。基于多主体建模思想和Swarm仿真平台,通过出版企业主体描述、行为规则设定、市场环境模拟和选择遗传算法等方式,构建不完全竞争出版市场环境下多出版企业主体竞争博弈的成长路径选择仿真模型。仿真结果表明出版企业市场经历常规产品竞争、创新涌现竞争和动态模仿竞争3个典型成长阶段,据此提出了出版企业在各阶段成长的战略选择。
종복잡괄응계통（CAS）이론각도인지아국출판기업성장적로경선택행위모식,제출출판기업성장적자주발전형、동태모방형화창신용현형3충로경선택。기우다주체건모사상화Swarm방진평태,통과출판기업주체묘술、행위규칙설정、시장배경모의화선택유전산법등방식,구건불완전경쟁출판시장배경하다출판기업주체경쟁박혁적성장로경선택방진모형。방진결과표명출판기업시장경력상규산품경쟁、창신용현경쟁화동태모방경쟁3개전형성장계단,거차제출료출판기업재각계단성장적전략선택。
In the view of complex adaptive system（CAS） theory,the behavioral patterns for a publishing enterprise in China to select its growth way are analyzed.It is shown that there are three growth strategies to be selected,namely,independent development-oriented,the dynamic imitation,and innovation emerging ones.Then,based on the Swarm simulation platform,a multi-agent simulation model for competitive growth strategy selection of publishing enterprises in the incomplete competition market environment is developed.This is done by agent description,behavior rule setting,market environment simulation,and genetic algorithm.With this model,by simulation,it indicates that the growth of a publishing enterprise＇s market undergoes three phases： normal product competition,innovation emerging competition,and dynamic imitating competition phases.Based on the results,the growth strategy selection is proposed for different phases.