CAJ | 학술논문

本文基于高层梯队理论和企业的注意力基础观，利用定性研究软件QSRNvivo对公司年报和董事会报告进行自动文本分析以测量高层管理团队的注意力，通过建立回归模型检验高层管理团队注意力配置与公司多元化战略选择之间的关系。结果发现，将较多注意力配置在顾客上的高层管理团队倾向于选择多元化战略，将较多注意力配置在竞争者上的高层管理团队选择多元化战略的可能性较低，而将较多注意力配置在员工身上的高层管理团队是否选择多元化战略则有待下一步深入研究。．
본문기우고층제대이론화기업적주의력기출관，이용정성연구연건QSRNvivo대공사년보화동사회보고진행자동문본분석이측량고층관리단대적주의력，통과건립회귀모형검험고층관리단대주의력배치여공사다원화전략선택지간적관계。결과발현，장교다주의력배치재고객상적고층관리단대경향우선택다원화전략，장교다주의력배치재경쟁자상적고층관리단대선택다원화전략적가능성교저，이장교다주의력배치재원공신상적고층관리단대시부선택다원화전략칙유대하일보심입연구。．
Drawing upon the upper echelons and attention - based view of the firm, the study firstly uses automated content analysis method to measure the top management team attention by the qualitative data analysis software QSR Nvivo,then through building regression models to examine the relationship between top management team attention and firms＇ diversification strategy, and finally the results indicate that firms were more likely to choose diversification strategy when their top management paid attention to customers, however, firms whose top management paid attention to competitors were less likely to choose diversification strategy. Besides, the relationship between top management team attention paid on employees and the choice of diversification strategy is worth further researching in the next step.