华中农业大学学报：社会科学版
華中農業大學學報：社會科學版
화중농업대학학보：사회과학판
Journal of Huazhong Agricultural University(Social Sciences Edition)
2012年
5期
41~46
,共null页
就业 农户创业 机会识别行为 农户调查 实证研究
就業 農戶創業 機會識彆行為 農戶調查 實證研究
취업 농호창업 궤회식별행위 농호조사 실증연구
employment; farmer; s entrepreneurship; opportunity recognition behavior; ruralhousehold survey;influencing factors; empirical research
采用对全国农户创业的调查数据,运用Probit多元调节回归分析的方法,分析了农户创业机会识别行为的影响因素和作用机理。研究发现：人口统计特征是影响农户创业者机会识别行为的重要因素,但其影响程度弱于创业者特质,新特质论在农户创业的机会识别行为中得到验证;创业环境正在成为影响创业机会识别行为的重要因素,其对创业者的社会网络、先前经验的调节效应强于对创业者心理特质的调节效应。
採用對全國農戶創業的調查數據,運用Probit多元調節迴歸分析的方法,分析瞭農戶創業機會識彆行為的影響因素和作用機理。研究髮現：人口統計特徵是影響農戶創業者機會識彆行為的重要因素,但其影響程度弱于創業者特質,新特質論在農戶創業的機會識彆行為中得到驗證;創業環境正在成為影響創業機會識彆行為的重要因素,其對創業者的社會網絡、先前經驗的調節效應彊于對創業者心理特質的調節效應。
채용대전국농호창업적조사수거,운용Probit다원조절회귀분석적방법,분석료농호창업궤회식별행위적영향인소화작용궤리。연구발현：인구통계특정시영향농호창업자궤회식별행위적중요인소,단기영향정도약우창업자특질,신특질론재농호창업적궤회식별행위중득도험증;창업배경정재성위영향창업궤회식별행위적중요인소,기대창업자적사회망락、선전경험적조절효응강우대창업자심리특질적조절효응。
Based on the survey data of China farmer＇s entrepreneurship,this paper analyses the in- fluencing factors and action mechanism of farmers＇ entrepreneurial opportunity recognition by using moderated multiple regression methods. The result shows that demographic characteristics are important factors to farmers＇ entrepreneurial opportunity recognition, but their influences are weaker than entre-preneurs＇ traits. New trait theory is verified in farmers＇ entrepreneurial opportunity recognition behav-ior. Entrepreneurial environment is becoming an increasingly important factor in farmers＇ entrepreneur-ial opportunity recognition which has stronger moderating effect on entrepreneurs＇ social network and previous experience than the effect of the psychological characteristics of entrepreneurs.
