CAJ | 학술논문

在当前的信息时代,动漫影视作为传媒业的一个显要门类,具有民族间跨文化交流与传播的重要功能。中国动漫影视作品要走向世界,实现跨文化传播,须尽快学会对动漫影视的文化信息、艺术信息、影像信息进行科学编码,在国际化与本土化之间寻找到契合点。通过采用国际化与本土化的双重编码策略,成功实现动漫影视的跨文化传播。
재당전적신식시대,동만영시작위전매업적일개현요문류,구유민족간과문화교류여전파적중요공능。중국동만영시작품요주향세계,실현과문화전파,수진쾌학회대동만영시적문화신식、예술신식、영상신식진행과학편마,재국제화여본토화지간심조도계합점。통과채용국제화여본토화적쌍중편마책략,성공실현동만영시적과문화전파。
Animation film, as an important major of media, has the function of cross -cultural communication and dissemination at the information age now. To make Chinese -made works of animation film into the world, we must learn how to code cultural information, artistic information and video information scientifically and seek the connecting point of internalization and localization. If the strategy of dual coding between inter- nationalization and localization is adopted, the cross - cultural dissemination of animation film will be realized successfully.