CAJ | 학술논문

针对我国高科技天生全球化企业的竞争优势、战略选择与业绩增长间的关系进行了跨案例研究。指出：此类企业在发展初期的竞争优势主要表现在技术创新、网络关系、品牌声誉和信息化四个方面;这些竞争优势决定了企业采取差异化和集聚两种竞争战略,在业务层面具体表现为技术领先、以B2B营销模式为主、以ODM品牌模式为主和采用多种类型的国际化方式;企业的竞争战略反过来促进其竞争优势的提升;业绩增长是竞争优势和竞争战略共同作用的结果。
침대아국고과기천생전구화기업적경쟁우세、전략선택여업적증장간적관계진행료과안례연구。지출：차류기업재발전초기적경쟁우세주요표현재기술창신、망락관계、품패성예화신식화사개방면;저사경쟁우세결정료기업채취차이화화집취량충경쟁전략,재업무층면구체표현위기술령선、이B2B영소모식위주、이ODM품패모식위주화채용다충류형적국제화방식;기업적경쟁전략반과래촉진기경쟁우세적제승;업적증장시경쟁우세화경쟁전략공동작용적결과。
This paper studies the relationship between competitive advantage,strategic choice and performance growth of Chings high-tech born global enterprises through the cross-case study,and points out that the main competitive advantage of these enterprises in the early stage of de- velopment shows in the following four aspects：technological innovation, network relationship, brand reputation and informatization. And these competitive advantages determine the competitive strategies of enterprises, namely differentiation and focus, which in business level shows as technology leadership,B2B marketing model, based-ODM brand model and various types of international approach. Enterprisers competitive strategy promotes its competitive advantage,and its growth performance is the result of its competitive advantage and competitive strategy to- gether.