财经论丛
財經論叢
재경론총
Collected Essays On Finance and Economics
2012年
4期
82~88
,共null页
社会责任 信誉资本 利益相关者
社會責任 信譽資本 利益相關者
사회책임 신예자본 이익상관자
corporate social responsibility; corporate reputation; stakeholder
信誉是企业利益相关者对企业的一种综合评价,社会责任影响利益相关者行为,因此对企业信誉可能产生积极的影响。通过问卷调查的实证分析,发现顾客责任、环境责任和慈善责任对企业信誉有显著的正向影响,而政府责任和员工责任对企业信誉影响不明显。
信譽是企業利益相關者對企業的一種綜閤評價,社會責任影響利益相關者行為,因此對企業信譽可能產生積極的影響。通過問捲調查的實證分析,髮現顧客責任、環境責任和慈善責任對企業信譽有顯著的正嚮影響,而政府責任和員工責任對企業信譽影響不明顯。
신예시기업이익상관자대기업적일충종합평개,사회책임영향이익상관자행위,인차대기업신예가능산생적겁적영향。통과문권조사적실증분석,발현고객책임、배경책임화자선책임대기업신예유현저적정향영향,이정부책임화원공책임대기업신예영향불명현。
Reputation is an overall evaluation of enterprise stakeholders. Social responsibility influences stakeholders behaviors, so corporate reputation may bring about positive effects by CSR. Based on questionnaire analysis, we find that customer respomibility, environmental responsibility and charity responsibihty significantly affect corporate reputation, while government respomibility and employees responsibility have no influence on reputation. The conclusion provides theoretical reference for the social responsibility decisionmaking and management.
