科技进步与对策
科技進步與對策
과기진보여대책
Science & Technology Progress and Policy
2012年
18期
62~65
,共null页
招标控制价 投标报价 风险态度 博弈论
招標控製價 投標報價 風險態度 博弈論
초표공제개 투표보개 풍험태도 박혁론
Tender Control price ; Bidding Quotation;Risk attitude ;Game Theory
工程项目投标报价博弈模型一方面能够提高对竞争对手报价策略分析的准确度和投标中标率,另一方面由于对投标人理性程度、风险态度等假设的局限性,其在投标报价实际应用中也面临着一些约束。基于这种考虑,以清单计价模式的实施为背景,将放松风险中性这一基本假设引入工程项目投标人的风险态度因子,在综合评估法基础上,构建BQ计价模式下的投标报价博弈模型,并通过案例进行模拟分析,以期能科学地指导投标报价。
工程項目投標報價博弈模型一方麵能夠提高對競爭對手報價策略分析的準確度和投標中標率,另一方麵由于對投標人理性程度、風險態度等假設的跼限性,其在投標報價實際應用中也麵臨著一些約束。基于這種攷慮,以清單計價模式的實施為揹景,將放鬆風險中性這一基本假設引入工程項目投標人的風險態度因子,在綜閤評估法基礎上,構建BQ計價模式下的投標報價博弈模型,併通過案例進行模擬分析,以期能科學地指導投標報價。
공정항목투표보개박혁모형일방면능구제고대경쟁대수보개책략분석적준학도화투표중표솔,령일방면유우대투표인이성정도、풍험태도등가설적국한성,기재투표보개실제응용중야면림착일사약속。기우저충고필,이청단계개모식적실시위배경,장방송풍험중성저일기본가설인입공정항목투표인적풍험태도인자,재종합평고법기출상,구건BQ계개모식하적투표보개박혁모형,병통과안례진행모의분석,이기능과학지지도투표보개。
In improving the accuracy of the analysis of competitors＇ bidding strategies to improve the successful rate, Project game-based bidding quotation models face with some constraints due to the limitations of assumptions about the rationality and the risk attitudes of the bidders. Because of such considerations, this study relaxes the basic assumption of ＂risk-neu-tral＂,on the background of the implementation of the new list price model,introduces the bidder＇s risk attitude factors, es tablishes the game-based bidding quotation model of the comprehensive evaluation method, and simulates with some real data looking forward to the scientific guidance to the bidders.
