CAJ | 학술논문

随着国内外形势的变化,浙江汽车用品产业面临生产成本上升、产品附加值低、创新能力不足等诸多问题,升级已经成为产业发展的必由之路。竞争优势理论认为,提高产业竞争力是一个系统工程,需要压力、自身实力以及相关优势条件,同时也需要政府政策支持。文章基于竞争优势视角,找出了适合浙江汽车用品产业的升级路径：通过增强产品创新能力实现＂产品升级＂,通过构建更具竞争力的创新优势和服务优势来推动实现＂功能升级＂,同时在政府的扶持政策下达到产业竞争力的提升,从而实现产业升级。
수착국내외형세적변화,절강기차용품산업면림생산성본상승、산품부가치저、창신능력불족등제다문제,승급이경성위산업발전적필유지로。경쟁우세이론인위,제고산업경쟁력시일개계통공정,수요압력、자신실력이급상관우세조건,동시야수요정부정책지지。문장기우경쟁우세시각,조출료괄합절강기차용품산업적승급로경：통과증강산품창신능력실현＂산품승급＂,통과구건경구경쟁력적창신우세화복무우세래추동실현＂공능승급＂,동시재정부적부지정책하체도산업경쟁력적제승,종이실현산업승급。
With the change of domestic and international situations,the automobile accessories industry in Zhejiang Province is facing many problems,such as rising cost of production,low added values of products,short of innovative ability.So the industrial upgrading has become the only way for the development of automobile accessories industry in Zhejiang Province.According to the competitive advantage theory,it’s a system engineering to improve the industrial competitiveness,which needs pressure,strength and related advantages,and also needs the support of government policies.In this paper,for promoting the industry upgrading,a suitable upgrading path has been presented from the perspective of competitive advantage,which is realizing the ＂product upgrading＂ through enhancing product innovation ability,promoting the realization of ＂function upgrading＂ by building more competitive advantage and service advantage,and improving the ＂industry competitive power＂ with support of government policies.