北京工商大学学报:社会科学版
北京工商大學學報:社會科學版
북경공상대학학보:사회과학판
JOURNAL OF TECHNOLOGY AND BUSINESS UNIVERSITY
2012年
4期
25~30
,共null页
连锁超市 规模经济 零售业 零售战略
連鎖超市 規模經濟 零售業 零售戰略
련쇄초시 규모경제 령수업 령수전략
chain store; economy of scale; retail industry; retail strategy
利用中国连锁经营协会公布的2005—2010年大型连锁超市的相关数据,采用定量分析的方法,对我国大型连锁超市的规模经济性从内资和外资的视角进行对比分析。研究结果表明,我国内资大型连锁超市的经营规模对企业产出确有正面的影响,但尚不未存在规模经济。尽管在华外资大型连锁超市的经营亦非典型的规模经济,但其投入—产出弹性系数却远高于内资企业且呈明显的上升趋势。规模不经济是效率低下的表现,而提升规模收益水平则是我国大型连锁超市的当务之急。
利用中國連鎖經營協會公佈的2005—2010年大型連鎖超市的相關數據,採用定量分析的方法,對我國大型連鎖超市的規模經濟性從內資和外資的視角進行對比分析。研究結果錶明,我國內資大型連鎖超市的經營規模對企業產齣確有正麵的影響,但尚不未存在規模經濟。儘管在華外資大型連鎖超市的經營亦非典型的規模經濟,但其投入—產齣彈性繫數卻遠高于內資企業且呈明顯的上升趨勢。規模不經濟是效率低下的錶現,而提升規模收益水平則是我國大型連鎖超市的噹務之急。
이용중국련쇄경영협회공포적2005—2010년대형련쇄초시적상관수거,채용정량분석적방법,대아국대형련쇄초시적규모경제성종내자화외자적시각진행대비분석。연구결과표명,아국내자대형련쇄초시적경영규모대기업산출학유정면적영향,단상불미존재규모경제。진관재화외자대형련쇄초시적경영역비전형적규모경제,단기투입—산출탄성계수각원고우내자기업차정명현적상승추세。규모불경제시효솔저하적표현,이제승규모수익수평칙시아국대형련쇄초시적당무지급。
Using the data of China's large chain stores during the years from 2005 to 2010 provided by CCOA ( China Chain Operation Association) , this paper adopts the method of quantitative analysis to make a study on the economic scale of China's chain stores from a comparative perspective between domestic and foreign large chain stores. The research result shows that the scale of domestic large chain stores does have a positive influence on the economic outcome but with no scale economy. Despite the non-typical scale economy in the operation of foreign large chain stores, their input-output elasticity coefficient is far higher than domestic enterprises and shows an obvious rising trend. Diseconomy of scale means inefficiency in business reality, so it is top priority to improve the level of economy of scale in domestic large chain stores.