西南交通大学学报：社会科学版
西南交通大學學報：社會科學版
서남교통대학학보：사회과학판
Journal of Southwest Jiaotong Universit(Social Science Edition)
2012年
5期
8~13
,共null页
刘军 谭德庆 唐毅青
劉軍 譚德慶 唐毅青
류군 담덕경 당의청
分销渠道 双重竞争关系 制造商 零售商 合谋定价策略 防范策略 供应链管理
分銷渠道 雙重競爭關繫 製造商 零售商 閤謀定價策略 防範策略 供應鏈管理
분소거도 쌍중경쟁관계 제조상 령수상 합모정개책략 방범책략 공응련관리
distribution channels ; dual competition relationship ; manufacturer; retailer; collusive pricing; prevention strategy; management of supply chain
在完全分销渠道中，利用博弈模型研究包括制造商层次与零售商层次的双重竞争关系对零售商合谋定价与制造商防范均衡的影响，结果表明：只有在双重竞争较为激烈时，制造商对零售商的合谋定价采取防范措施才能使其得到更大利润；而在双重竞争程度较低时，制造商对零售商的合谋销售不能采取防范措施，否则会得到较低的利润甚至亏损。
在完全分銷渠道中，利用博弈模型研究包括製造商層次與零售商層次的雙重競爭關繫對零售商閤謀定價與製造商防範均衡的影響，結果錶明：隻有在雙重競爭較為激烈時，製造商對零售商的閤謀定價採取防範措施纔能使其得到更大利潤；而在雙重競爭程度較低時，製造商對零售商的閤謀銷售不能採取防範措施，否則會得到較低的利潤甚至虧損。
재완전분소거도중，이용박혁모형연구포괄제조상층차여령수상층차적쌍중경쟁관계대령수상합모정개여제조상방범균형적영향，결과표명：지유재쌍중경쟁교위격렬시，제조상대령수상적합모정개채취방범조시재능사기득도경대리윤；이재쌍중경쟁정도교저시，제조상대령수상적합모소수불능채취방범조시，부칙회득도교저적리윤심지우손。
In a distribution channel comprised of two manufacturers and two retailers, game model is used to study the impact of dual competition relationships which include levels of manufacturers and retailers on the equilibrium between the collusive pricing by the retailers and prevention by the manufacturers. The results show that manufactures will take preventive measures against collusion pricing of retailers in order to make greater profits only when the dual competition is more intense. On a lower dual competition level, manufacturers will make lower profits or even suffer losses if they take preventive measures against collusive pricing of retailers. Meanwhile, it is worthwhile for the manufacturers to spend a certain amount of human and material resources and carry out information management of retailers.
