地域研究与开发
地域研究與開髮
지역연구여개발
Areal Research and Development
2012年
5期
166~170
,共null页
开封菊展 游客满意度 因子分析 评价指标 开封市
開封菊展 遊客滿意度 因子分析 評價指標 開封市
개봉국전 유객만의도 인자분석 평개지표 개봉시
Kaifeng Chrysanthemum Exposition ; tourists＇ satisfaction; factor analysis; evaluation index; Kaifeng City
选取具有代表性的21个评价指标，利用因子分析法识别出影响开封菊展游客满意度的4个主要因子，按其影响程度从大到小依次为价格因子、景区服务因子、菊花与菊展因子、环境与交通因子。结果表明：游客的总体满意度评价不高，其中游客对菊花与菊展因子的满意度最高，而对影响最重要的价格因子的满意度却最低。最后，针对影响游客满意度的因子分析提出了开封菊展的改进建议，以提高其知名度和关誉度。
選取具有代錶性的21箇評價指標，利用因子分析法識彆齣影響開封菊展遊客滿意度的4箇主要因子，按其影響程度從大到小依次為價格因子、景區服務因子、菊花與菊展因子、環境與交通因子。結果錶明：遊客的總體滿意度評價不高，其中遊客對菊花與菊展因子的滿意度最高，而對影響最重要的價格因子的滿意度卻最低。最後，針對影響遊客滿意度的因子分析提齣瞭開封菊展的改進建議，以提高其知名度和關譽度。
선취구유대표성적21개평개지표，이용인자분석법식별출영향개봉국전유객만의도적4개주요인자，안기영향정도종대도소의차위개격인자、경구복무인자、국화여국전인자、배경여교통인자。결과표명：유객적총체만의도평개불고，기중유객대국화여국전인자적만의도최고，이대영향최중요적개격인자적만의도각최저。최후，침대영향유객만의도적인자분석제출료개봉국전적개진건의，이제고기지명도화관예도。
The four important factors that affect tourists＇ satisfaction with Chrysanthemum Exposition are iden- tified by using factor analysis according to the 21 typical evaluation indicators, which include price factor, area service factor, Chrysanthemum and Chrysanthemum Exposition factor, environment and transport factor in descend- ing order according their influences to satisfaction of tourists. The results show that tourists＇ overall satisfaction is not high. The most satisfactory factor is Chrysanthemum and Chrysanthemum Exposition factor but the most dissatis- factory factor is price factor which is the most important factor. Some corresponding suggestions for improvement of the popularity and reputation of Chrysanthemum Exposition are offered.
