武汉体育学院学报
武漢體育學院學報
무한체육학원학보
Journal of Wuhan Institute of Physical Education
2012年
9期
42~49
,共null页
体育产业 发达国家 演进趋势 产业结构
體育產業 髮達國傢 縯進趨勢 產業結構
체육산업 발체국가 연진추세 산업결구
sports industry; developed countries ; development trend ; structure
作为一种经济现象，体育产业源起于英国而继发于欧洲大陆和北美地区，经历了商业化、职业化和大众化的发展过程。发达国家体育产业演进中彰显出旺盛的生命力，呈现产业贡献扩大化、产业结构服务化、产业体系关联化、产业融资资本化、产业经营国际化、产业管理市场主导化的发展态势。借鉴发达国家体育产业演进的趋势，我国体育产业应坚持以战略高度谋发展、以结构优化促升级、以资本创新求效益、以方式转变辟新径、以模式改革求突破，实现体育产业的持续、快速发展。
作為一種經濟現象，體育產業源起于英國而繼髮于歐洲大陸和北美地區，經歷瞭商業化、職業化和大衆化的髮展過程。髮達國傢體育產業縯進中彰顯齣旺盛的生命力，呈現產業貢獻擴大化、產業結構服務化、產業體繫關聯化、產業融資資本化、產業經營國際化、產業管理市場主導化的髮展態勢。藉鑒髮達國傢體育產業縯進的趨勢，我國體育產業應堅持以戰略高度謀髮展、以結構優化促升級、以資本創新求效益、以方式轉變闢新徑、以模式改革求突破，實現體育產業的持續、快速髮展。
작위일충경제현상，체육산업원기우영국이계발우구주대륙화북미지구，경력료상업화、직업화화대음화적발전과정。발체국가체육산업연진중창현출왕성적생명력，정현산업공헌확대화、산업결구복무화、산업체계관련화、산업융자자본화、산업경영국제화、산업관리시장주도화적발전태세。차감발체국가체육산업연진적추세，아국체육산업응견지이전략고도모발전、이결구우화촉승급、이자본창신구효익、이방식전변벽신경、이모식개혁구돌파，실현체육산업적지속、쾌속발전。
As an economic phenomenon, sports industry originated in Britain and then developed in Europe and North America, experiencing the process of commercialization, professionalization, and popularization. Sports industry in developed countries are demonstrating enlargement of industry contribution, more emphasis on service of industry structure, more relevance between sports systems, capitalization of industry financing, internationalization of sports marketing and market-domination of sports industry etc. Sports industry in China can draw experiences of the above, going after strategic development, optimized structure, efficiency from capital innovation, change of reform modes for breakthrough.
