CAJ | 학술논문

本文从服务创新和价值迁移视角出发，深入分析制造企业的服务转型过程，研究提出了制造企业服务转型的影响因素模型，最后通过戴姆勒公司“Car2go”项目分析，对制造企业服务转型影响因素进行实证研究，为我国制造业产业结构优化和发展方式转变提供一定的思路和建议。本文研究发现，服务创新、客户需求、技术进步和宏观环境等因素在增强制造企业价值创造能力、推动制造企业服务转型过程中发挥着重要作用。
본문종복무창신화개치천이시각출발，심입분석제조기업적복무전형과정，연구제출료제조기업복무전형적영향인소모형，최후통과대모륵공사“Car2go”항목분석，대제조기업복무전형영향인소진행실증연구，위아국제조업산업결구우화화발전방식전변제공일정적사로화건의。본문연구발현，복무창신、객호수구、기술진보화굉관배경등인소재증강제조기업개치창조능력、추동제조기업복무전형과정중발휘착중요작용。
Based on the dimensions of service innovation and value migration, firstly the servitization process of manufacturing firms is described, and then a model is puts forward to analyze the influential factors of servitization in manufacturing firms. After that, Daimler＇ s Car2go project is introduced as an empirical study to verify the factor modal with the aim to provide some inspiration for Chinese enterprises. The research shows that service innovation, customer needs, technology progress, and macro environment greatly influence the ability to creation new value, and promote the servitization process of manufacturing firms.