CAJ | 학술논문

企业战略联盟蕴含对未来行为的承诺，成员间相互信任是战略联盟取得成功的必要前提。本文在分析企业战略联盟信任本质的基础上，揭示企业战略联盟信任形成与演进机理，认为企业战略联盟信任分为基于合同和法律威慑的经济利益理性计算信任、基于能力以及合作方声誉了解程度的认知信任与基于企业文化和价值融合的认同信任三个演进阶段。并且，在不考虑外部环境风险因素的前提下，探讨影响企业战略联盟信任演进的内生性影响因素及其作用机理，最后提出若干改善和增强联盟信任程度的内部互信策略。
기업전략련맹온함대미래행위적승낙，성원간상호신임시전략련맹취득성공적필요전제。본문재분석기업전략련맹신임본질적기출상，게시기업전략련맹신임형성여연진궤리，인위기업전략련맹신임분위기우합동화법률위섭적경제이익이성계산신임、기우능력이급합작방성예료해정도적인지신임여기우기업문화화개치융합적인동신임삼개연진계단。병차，재불고필외부배경풍험인소적전제하，탐토영향기업전략련맹신임연진적내생성영향인소급기작용궤리，최후제출약간개선화증강련맹신임정도적내부호신책략。
Corporate strategic alliances implicate promises about future action. Trust is an essential prerequisite for success of al- liances. Based on analysis of the hypostasls of trust relationship among partners, this paper reveals the forming and evolu- tionary mechanism of partner trust. Then it considers the partner trust can be divided into three phases of calculative trust, cognitive trust, and identity trust. Without considering factors of external circumstances, it discusses the internal influential factors and action mechanisms to the evolvement of trust relationship. At last, it puts forward some internal trust strategies to strengthen the level of trust relationship.