CAJ | 학술논문

目的地官方旅游网站是展示当地旅游资源,提供旅游公共信息服务的重要窗口,其网络影响力直接关系着当地旅游业的发展。本文以广东省地市级旅游局官方网站为样本,采用链接分析方法评估旅游官网的链接特征和网络影响力。结果表明,旅游官网链接数据与经济发展水平关系密切,区域间差异较大,总体水平仍有待提高。外部影响因子、PR值和网页数量与当地旅游发展显著相关,能够有效衡量官网的网络影响力。在此基础上提出了增强旅游官网网络影响力的相应策略。
목적지관방여유망참시전시당지여유자원,제공여유공공신식복무적중요창구,기망락영향력직접관계착당지여유업적발전。본문이광동성지시급여유국관방망참위양본,채용련접분석방법평고여유관망적련접특정화망락영향력。결과표명,여유관망련접수거여경제발전수평관계밀절,구역간차이교대,총체수평잉유대제고。외부영향인자、PR치화망혈수량여당지여유발전현저상관,능구유효형량관망적망락영향력。재차기출상제출료증강여유관망망락영향력적상응책략。
Destination tourism official website recommends local tourism resource and provides public information service,its network influence has a direct effect on local tourism.By using link analysis method,this paper assessed the link characteristics and network influence of 17 official websites of municipal cities in Guangdong,explored the role of official tourism website in promoting the development of local tourism.The results showed that the influence of tourism official website was closely related to the economical development with large inter-regional differences,but the overall level was still to be improved.External web impact factor,PR value and quantity of webpage could affect tourism significantly.Relevant perfecting suggestions were also put forward in this paper.