CAJ | 학술논문

超市收取的高额通道费已成为我国“农超对接”供应链可持续发展的主要障碍。以超市和农产品生产基地组成的“农超对接”供应链为例，通过建立博弈数学模型，分别考察在独立决策、超市收取通道费和收入分享三种情形下，超市和农产品生产基地的收入变化情况。研究结果表明：（1）超市收取的通道费降低了农产品生产基地的收入；（2）当超市收取通道费大于某个临界值时，超市和农产品生产基地将失去进行收入分享合作的空间；（3）当超市收取通道费低于某个临界值时，存在一个收入分享合作策略的可行域，可以使双方的收入得到Pareto改进。
초시수취적고액통도비이성위아국“농초대접”공응련가지속발전적주요장애。이초시화농산품생산기지조성적“농초대접”공응련위례，통과건립박혁수학모형，분별고찰재독립결책、초시수취통도비화수입분향삼충정형하，초시화농산품생산기지적수입변화정황。연구결과표명：（1）초시수취적통도비강저료농산품생산기지적수입；（2）당초시수취통도비대우모개림계치시，초시화농산품생산기지장실거진행수입분향합작적공간；（3）당초시수취통도비저우모개림계치시，존재일개수입분향합작책략적가행역，가이사쌍방적수입득도Pareto개진。
The slotting allowance charged by supermarkets restricts the further development of the alliance of farmers and supermarkets. With the direct agricultural products supply chain established by supermarkets and agri- cultural production bases as an example, the income of supermarkets and agricultural production bases are analyzed under three scenarios of independent decision-making, supermarkets charging slotting fees and revenue sharing. The results show：（1）The charge of slotting allowance reduces greatly the benefit of agricultural production bases. （2） The supermarkets and agricultural production bases will lose revenue-sharing space for cooperation when slotting allowance is higher than a critical value. （3）The feasible domain of a revenue-sharing cooperation strategy obtaining the Pareto improvement will exist when slotting allowance is lower than a critical value.