浙江艺术职业学院学报
浙江藝術職業學院學報
절강예술직업학원학보
Journal of Zhejiang Vocational Academy of Art
2012年
1期
102~106
,共null页
旅游演出 核心竞争力 特色和差异 策略
旅遊縯齣 覈心競爭力 特色和差異 策略
여유연출 핵심경쟁력 특색화차이 책략
tourism performance; core competence; characteristic and difference; strategy
旅游和演出的深度融合，能丰富旅游的文化魅力和内涵，在为游客增加深刻游历体验的同时产生良好的经济效益和社会效益。基于对浙江旅游演出市场的优劣势分析，解读旅游和演出的结合态势，探讨提升旅游演出核心竞争力和整合营销能力的有效途径，从而将浙江人文优势转化为旅游演出的产业优势和经济优势。
旅遊和縯齣的深度融閤，能豐富旅遊的文化魅力和內涵，在為遊客增加深刻遊歷體驗的同時產生良好的經濟效益和社會效益。基于對浙江旅遊縯齣市場的優劣勢分析，解讀旅遊和縯齣的結閤態勢，探討提升旅遊縯齣覈心競爭力和整閤營銷能力的有效途徑，從而將浙江人文優勢轉化為旅遊縯齣的產業優勢和經濟優勢。
여유화연출적심도융합，능봉부여유적문화매력화내함，재위유객증가심각유력체험적동시산생량호적경제효익화사회효익。기우대절강여유연출시장적우열세분석，해독여유화연출적결합태세，탐토제승여유연출핵심경쟁력화정합영소능력적유효도경，종이장절강인문우세전화위여유연출적산업우세화경제우세。
A good combination of tourism and performance can enrich the cultural charm and connotation of tourism, provide a profound travel experience for tourists and produce good economic and social benefits. Based on the analysis of the advantages and disadvantages of the tourism performance market in Zhejiang province, the paper discusses the momentum of the combination of tourism and performance, explores ways to enhance the core compe tence of tourism performance and marketing capability, and turn cultural advantages of Zhejiang province into ad vantages of the tourism performance industry and economic advantage.
