城市问题
城市問題
성시문제
Urban Problems
2012年
11期
10~14
,共null页
网络广告 居住区景观 记述体系 景观认知 比较
網絡廣告 居住區景觀 記述體繫 景觀認知 比較
망락엄고 거주구경관 기술체계 경관인지 비교
online advertising; residential landscape; se-mantic structure; landscape cognition; comparison
针对我国居住区景观开发的现状及问题,以合肥市某房地产网站为调查对象,运用语义本体的方法对520个居住区广告中出现的文字内容进行统计分析,并建立居住区景观记述体系,以了解开发商对于居住区景观环境开发的侧重点。进而结合居民问卷调查,把握居民在居住区选择和居住中对景观的实际需求和喜好。研究发现,在目前我国城市楼盘的开发过程中,开发商和居民在居住区景观的认知上还有一定的差异,提出了在景观定位、景观场所、景观元素等方面,开发商应注意和市场需求相契合,关注居民的实际喜好和需求。
針對我國居住區景觀開髮的現狀及問題,以閤肥市某房地產網站為調查對象,運用語義本體的方法對520箇居住區廣告中齣現的文字內容進行統計分析,併建立居住區景觀記述體繫,以瞭解開髮商對于居住區景觀環境開髮的側重點。進而結閤居民問捲調查,把握居民在居住區選擇和居住中對景觀的實際需求和喜好。研究髮現,在目前我國城市樓盤的開髮過程中,開髮商和居民在居住區景觀的認知上還有一定的差異,提齣瞭在景觀定位、景觀場所、景觀元素等方麵,開髮商應註意和市場需求相契閤,關註居民的實際喜好和需求。
침대아국거주구경관개발적현상급문제,이합비시모방지산망참위조사대상,운용어의본체적방법대520개거주구엄고중출현적문자내용진행통계분석,병건립거주구경관기술체계,이료해개발상대우거주구경관배경개발적측중점。진이결합거민문권조사,파악거민재거주구선택화거주중대경관적실제수구화희호。연구발현,재목전아국성시루반적개발과정중,개발상화거민재거주구경관적인지상환유일정적차이,제출료재경관정위、경관장소、경관원소등방면,개발상응주의화시장수구상계합,관주거민적실제희호화수구。
Considering the status and problems of the residential landscape in China, this essay takes a real estate website of Hefei as research object. This essay collects and analyzes the texts of 520 online estate advertisements in the web portal by using the method of semantic ontology analysis. A residential landscape semantic structure is established to understand the emphasis of residential landscape developments from developers. After that, it conducts questionnaire survey for residents to understand the real needs in choice and use of residential landscape. In conclusion, the gaps of the awareness for land- scape between the developers and consumers are stated. Furthermore, it suggests that developers should fit the market demand in aspects of landscape orientation, landscape places, landscape elements etc. and pay attention to the actual preferences and demands of residents.