科技和产业
科技和產業
과기화산업
SCIENCE TECHNOLOGY AND INDUSTRIAL
2012年
11期
71~74
,共null页
煤炭产业 价值链 策略
煤炭產業 價值鏈 策略
매탄산업 개치련 책략
coal industry ; value chain ; tactics
煤炭产业是山西省第一主导产业，但是，随着近几年来煤炭产业的快速发展，山西省陷入了严重的资源依赖，资源诅咒的表现越来越明显。本文根据价值链的相关理论，分析了目前山西省煤炭产业价值链的发展现状和存在的问题，提出了山西省煤炭产业价值链提升的对策：明确产业定位，合理分配资源；加大研发环节投入，提升煤炭技术水平；促进煤化工的发展，提高产品附加值；以煤炭产业为依托，开发品牌乘数营销，拓展营销渠道；借助文化产业，获得创意增值。
煤炭產業是山西省第一主導產業，但是，隨著近幾年來煤炭產業的快速髮展，山西省陷入瞭嚴重的資源依賴，資源詛咒的錶現越來越明顯。本文根據價值鏈的相關理論，分析瞭目前山西省煤炭產業價值鏈的髮展現狀和存在的問題，提齣瞭山西省煤炭產業價值鏈提升的對策：明確產業定位，閤理分配資源；加大研髮環節投入，提升煤炭技術水平；促進煤化工的髮展，提高產品附加值；以煤炭產業為依託，開髮品牌乘數營銷，拓展營銷渠道；藉助文化產業，穫得創意增值。
매탄산업시산서성제일주도산업，단시，수착근궤년래매탄산업적쾌속발전，산서성함입료엄중적자원의뢰，자원저주적표현월래월명현。본문근거개치련적상관이론，분석료목전산서성매탄산업개치련적발전현상화존재적문제，제출료산서성매탄산업개치련제승적대책：명학산업정위，합리분배자원；가대연발배절투입，제승매탄기술수평；촉진매화공적발전，제고산품부가치；이매탄산업위의탁，개발품패승수영소，탁전영소거도；차조문화산업，획득창의증치。
The coal industry is the leading one in Shanxi Province, However, with the rapid development of it in recent years, Shanxi Province has lost into a serious resource dependence on the coal resource and the resource curse has become increasingly evident. According to the theory of the value chain, it analyzes the development status and existing problems of Shanxi coal industry value chain,proposing measures about how to improve Shanxi coal industry value chain：identify industry location to enhance the rational allocation of resources; increase R ＆ D investment to improve the technical level of coal; promote the development of the coal chemical industry, increase product added value;, develop the brand multiplier marketing to expand marketing channels based on the coal industry; Receive added value through the creativity in cultural industries.
