CAJ | 학술논문

首先构建了企业海外市场进入模式选择的理论模型，之后基于对华投资韩国制造企业的数据调查，进行了实证分析，得出如下结论：基于企业资源因素、战略因素、区位因素的研究模型，对于解释发展中国家企业的海外投资模式，具有有效性和适用性；企业的差异化优势、出口生产导向型战略对独资方式的选择产生显著影响；市场导向型战略、东道国对外资企业的规制政策对合资方式的选择产生显著影响。
수선구건료기업해외시장진입모식선택적이론모형，지후기우대화투자한국제조기업적수거조사，진행료실증분석，득출여하결론：기우기업자원인소、전략인소、구위인소적연구모형，대우해석발전중국가기업적해외투자모식，구유유효성화괄용성；기업적차이화우세、출구생산도향형전략대독자방식적선택산생현저영향；시장도향형전략、동도국대외자기업적규제정책대합자방식적선택산생현저영향。
This paper first designed the theoretical model about firms foreign investment, and then had an empirical study based on the datum of Korean manufacturing firms in China, finally it drew a conclusion： the research model centers on the factors of the firms, strategy and location, which has applicability for explaining developing countries＇ foreign investment model; the differentiation advantage of the firm＇s products and the export base strategy influence the choice of the wholly-owned subsidiary way; the Chinese market oriented strategy and the limitation in policy of Chinese government to overseas-funded firms influence the choice of the joint venture way.