管理学报
管理學報
관이학보
Chinese JOurnal of Management
2012年
12期
1848~1855
,共null页
闭环供应链 双渠道 再制造 定价
閉環供應鏈 雙渠道 再製造 定價
폐배공응련 쌍거도 재제조 정개
closed-loop supply chain; dual channels; remanufacturing; pricing
利用Stackelberg博弈理论考察了具有直接销售渠道和间接销售渠道的闭环供应链的定价以及制造商回收渠道的选择等问题,构建了3种不同回收渠道下的闭环供应链模型。研究发现:①当间接销售渠道销售产品的市场份额在不同范围内取值时,批发价格和直接销售渠道的销售价格呈现出不同的关系;②当3种回收渠道的回收成本相同时,制造商回收渠道的效率更高;③影响回收渠道选择的主要因素与制造商所获利润的大小有关,当3种回收渠道的回收成本相同与不同时,制造商会根据自己所获利润的大小,选取不同的回收渠道对废旧品进行回收。
利用Stackelberg博弈理論攷察瞭具有直接銷售渠道和間接銷售渠道的閉環供應鏈的定價以及製造商迴收渠道的選擇等問題,構建瞭3種不同迴收渠道下的閉環供應鏈模型。研究髮現:①噹間接銷售渠道銷售產品的市場份額在不同範圍內取值時,批髮價格和直接銷售渠道的銷售價格呈現齣不同的關繫;②噹3種迴收渠道的迴收成本相同時,製造商迴收渠道的效率更高;③影響迴收渠道選擇的主要因素與製造商所穫利潤的大小有關,噹3種迴收渠道的迴收成本相同與不同時,製造商會根據自己所穫利潤的大小,選取不同的迴收渠道對廢舊品進行迴收。
이용Stackelberg박혁이론고찰료구유직접소수거도화간접소수거도적폐배공응련적정개이급제조상회수거도적선택등문제,구건료3충불동회수거도하적폐배공응련모형。연구발현:①당간접소수거도소수산품적시장빈액재불동범위내취치시,비발개격화직접소수거도적소수개격정현출불동적관계;②당3충회수거도적회수성본상동시,제조상회수거도적효솔경고;③영향회수거도선택적주요인소여제조상소획리윤적대소유관,당3충회수거도적회수성본상동여불동시,제조상회근거자기소획리윤적대소,선취불동적회수거도대폐구품진행회수。
This paper studies the pricing of the closed-loop supply chain with direct and indirect distribution channel and the selection of collecting channel by Stackelberg game theory. Closed-loop supply chain models under three different collecting channels are constructed. The results show. ① The wholesale price and the selling price in direct distribution channel exhibit different relationships, when the choice of the number in certain range with market share of indirect distribution channel;② The efficiency of the manufacturer's collecting channel is higher when the collecting cost are the same in three collecting channels; ③The main factor that influence the selection of the collecting channel is relevant to the manufacturer's profit. According to the condition of the collecting cost under three collecting channels, the manufacturer selects different collecting channel deciding on its profit.