CAJ | 학술논문

中国媒介体育可划分为“泛政治化、体育本真、夸张浮华”三个时期；媒介体育的特质就是对真实体育的另类解释而导致整体失真；产生媒介体育的背景因素主要是消费主义的盅惑、政治环境的宽松、后现代主义的倾向；规制与重整媒介体育，直接依赖传者与受众的理性回归与价值追寻。
중국매개체육가화분위“범정치화、체육본진、과장부화”삼개시기；매개체육적특질취시대진실체육적령류해석이도치정체실진；산생매개체육적배경인소주요시소비주의적충혹、정치배경적관송、후현대주의적경향；규제여중정매개체육，직접의뢰전자여수음적이성회귀여개치추심。
Medium sports in China can be divided into three periods, ＂politics--oriented, the real look of sports and pseudo--buckish ＂. The peculiarity of medium sports is the unusual explanation for authentic sports, which results in entire distortion. The background factors that bring forth medium sports mainly are the poison and bewitch of consumerism, loose and comfortable political environment, the inclination of postmodernism. To regulate and reform medium sports, it directly relies on the rational regression of transmitters and the value pursuit of media audience.