科研管理
科研管理
과연관리
Science Research Management
2012年
12期
50~58
,共null页
多供应链 价格竞争 决策 Stackelberg博弈
多供應鏈 價格競爭 決策 Stackelberg博弈
다공응련 개격경쟁 결책 Stackelberg박혁
multi- supply chains; price competition; decision; Stackelberg game
以两条包含一个制造商和一个零售商的供应链为研究对象,讨论了两供应链采用不同决策结构时链间Stackelberg博弈问题,并对链间博弈四种决策结构(分散一分散、分散一集中、集中一分散、集中一集中)进行比较分析。研究结果表明,1)对于领导者供应链来说,集中决策是其占优策略;2)对于追随者供应链来说,采用集中决策还是分散决策,则取决于产品可替代性的高低和领导者供应链的选择;3)当产品替代度较低时,集中一集中结构是链间单次和多次重复博弈的均衡解;当产品替代度较高时,集中一分散结构是链间单次博弈均衡解,而分散一分散结构则是多次重复博弈均衡策略。
以兩條包含一箇製造商和一箇零售商的供應鏈為研究對象,討論瞭兩供應鏈採用不同決策結構時鏈間Stackelberg博弈問題,併對鏈間博弈四種決策結構(分散一分散、分散一集中、集中一分散、集中一集中)進行比較分析。研究結果錶明,1)對于領導者供應鏈來說,集中決策是其佔優策略;2)對于追隨者供應鏈來說,採用集中決策還是分散決策,則取決于產品可替代性的高低和領導者供應鏈的選擇;3)噹產品替代度較低時,集中一集中結構是鏈間單次和多次重複博弈的均衡解;噹產品替代度較高時,集中一分散結構是鏈間單次博弈均衡解,而分散一分散結構則是多次重複博弈均衡策略。
이량조포함일개제조상화일개령수상적공응련위연구대상,토론료량공응련채용불동결책결구시련간Stackelberg박혁문제,병대련간박혁사충결책결구(분산일분산、분산일집중、집중일분산、집중일집중)진행비교분석。연구결과표명,1)대우령도자공응련래설,집중결책시기점우책략;2)대우추수자공응련래설,채용집중결책환시분산결책,칙취결우산품가체대성적고저화령도자공응련적선택;3)당산품체대도교저시,집중일집중결구시련간단차화다차중복박혁적균형해;당산품체대도교고시,집중일분산결구시련간단차박혁균형해,이분산일분산결구칙시다차중복박혁균형책략。
By taking two supply chains as a research object, each of them containing one manufacturer and one retailer, the prob- lem involving Stackelberg game is discussed, when two supply chains adopt different decision structures, respectively. In particu- lar, four decision structures between these two supply chains are analyzed, including the structures of decentralized -decentral- ized, decentralized - centralized, centralized - decentralized, centralized - centralized. It is found that ( l ) centralized decision is the dominate strategy for the leader supply chain ; ( 2 ) as for the follower supply chain, whether adopting centralized decision or decentralized decision, it is depended on the substitutability degree of products and the selection of the leader supply chain ; ( 3 ) when the substitutability degree of product is low, the structure of centralized - centralized is the equilibrium solution of single and repeat games ; and when the substitutability degree of product is high, the structure of centralized - decentralized is the equi- librium solution of single game ; while the structure of decentralized - decentralized is the equilibrium solution of repeat games.