中国海洋大学学报:社会科学版
中國海洋大學學報:社會科學版
중국해양대학학보:사회과학판
Journal of Ocean University of China
2012年
6期
49~54
,共null页
水产品安全追溯 溯源信息 消费者 购买行为
水產品安全追溯 溯源信息 消費者 購買行為
수산품안전추소 소원신식 소비자 구매행위
food quality and safety; traceable information; aquatic products; consumer; purchase behavior
水产品质量安全溯源信息的质量关系到可追溯水产品的市场认可度,进而影响到可追溯水产品的市场份额。实证分析结果表明:价格、溯源信息信任度、养殖环境、养殖信息和媒体变量是影响消费者可追溯水产品购买意愿的重要因素。因此,应降低水产品追溯体系实施和运行成本,加大食品质量安全管理部门对溯源信息的监管力度,降低工业对养殖环境的污染,重视养殖区的规划建设,充分发挥媒体的宣传教育作用,推动水产品质量安全追溯体系建设,促进水产养殖业健康发展。
水產品質量安全溯源信息的質量關繫到可追溯水產品的市場認可度,進而影響到可追溯水產品的市場份額。實證分析結果錶明:價格、溯源信息信任度、養殖環境、養殖信息和媒體變量是影響消費者可追溯水產品購買意願的重要因素。因此,應降低水產品追溯體繫實施和運行成本,加大食品質量安全管理部門對溯源信息的鑑管力度,降低工業對養殖環境的汙染,重視養殖區的規劃建設,充分髮揮媒體的宣傳教育作用,推動水產品質量安全追溯體繫建設,促進水產養殖業健康髮展。
수산품질량안전소원신식적질량관계도가추소수산품적시장인가도,진이영향도가추소수산품적시장빈액。실증분석결과표명:개격、소원신식신임도、양식배경、양식신식화매체변량시영향소비자가추소수산품구매의원적중요인소。인차,응강저수산품추소체계실시화운행성본,가대식품질량안전관리부문대소원신식적감관력도,강저공업대양식배경적오염,중시양식구적규화건설,충분발휘매체적선전교육작용,추동수산품질량안전추소체계건설,촉진수산양식업건강발전。
The quality of traceable information of aquatic products affects the market approval of traceable aquatic products,and then the market share of traceable aquatic products.The empirical results are as follows: The price,confidence level of traceable information,breeding environment,breeding information and mass media factors affect consumers' purchase intention of traceable aquatic products.Therefore,it is suggested to reduce the implementation and operation cost of aquatic products traceable system,exercise the supervision of the food quality and safety management department on the traceable information,reduce the industrial pollution for the breeding environment,pay attention to the planning and building of breeding zones,give full play to education and publicity role of the mass media and promote construction of quality and safety traceability system of aquatic products for a healthy development of aquatic product industry.