武汉理工大学学报：社会科学版
武漢理工大學學報：社會科學版
무한리공대학학보：사회과학판
Journal of Wuhan University of Technology(Social Science Edition)
2012年
6期
831~834
,共null页
顾客资产风险 影响因素 路径分析 积差相关分析
顧客資產風險 影響因素 路徑分析 積差相關分析
고객자산풍험 영향인소 로경분석 적차상관분석
customer assets risk; influencing factors; path analysis; Pearson correlation analysis
为了验证企业行为视角下顾客资产风险及其影响因素之间的关系。以商业银行银行卡业作为研究对象,运用SPSS15.0统计软件中的路径分析和积差相关分析,对顾客资产风险要素进行了实证研究。结果表明：除价格以外,质量、便利性、企业道德和企业信誉的提高均有利于顾客资产风险的降低。
為瞭驗證企業行為視角下顧客資產風險及其影響因素之間的關繫。以商業銀行銀行卡業作為研究對象,運用SPSS15.0統計軟件中的路徑分析和積差相關分析,對顧客資產風險要素進行瞭實證研究。結果錶明：除價格以外,質量、便利性、企業道德和企業信譽的提高均有利于顧客資產風險的降低。
위료험증기업행위시각하고객자산풍험급기영향인소지간적관계。이상업은행은행잡업작위연구대상,운용SPSS15.0통계연건중적로경분석화적차상관분석,대고객자산풍험요소진행료실증연구。결과표명：제개격이외,질량、편리성、기업도덕화기업신예적제고균유리우고객자산풍험적강저。
In order to verify the relationship between customer assets risk and their factors from the perspective of corporate behaviors,this paper took commercial bank card industry as the real diagnosis object,studied the factors of customer assets risk by path analysis and the accumulated rate correlation analysis of SPSS15.0.Result shows that increasing quality,convenience,business ethics and corporate reputation are all beneficial to reduce customer assets risk except for price.It has a certain reference value to enterprise implementation customer assets risk management under strengthen its own codes of conduct.
